Bryan Reid
Bryan Reid is a Senior Consultant with Vantage Partners and also serves as President of Altitude Management Inc., a marketing consulting firm. His practice at Vantage focuses on helping organizations build the capability to identify, develop, and manage their strategic alliances effectively. Mr. Reid has helped numerous companies, including Expedia Inc. and American Airlines, develop and manage their co-marketing alliances with partners such as GE Financial, Concur, and PwC Consulting (now IBM).
Mr. Reid is also Program Director for the Centre of Excellence in Strategic Alliance Management at the Schulich Executive Education Centre, York University in Toronto where he co-developed the world’s first in-depth (a12-day Master’s Certificate) executive education program on Strategic Alliance Management. He also served as the founding Marketing Director for the Toronto Chapter of the Association of Strategic Alliance Professionals. Prior to founding Altitude Management, Mr. Reid held director roles in both marketing and partner marketing for two online travel technology firms Conducive Technology and Datalex. Prior to that, he worked for American Airline’s internet division where he coordinated the development of an alliance with AOL, and served as a founding board member of the Open Travel Alliance.
A native of Canada, Mr. Reid holds both a Masters of Business Administration in Science and Technology and a Bachelor's of Applied Science in Civil Engineering from Queen's University at Kingston, Ontario. He is a member of the Association of Strategic Alliance Professionals and the Professional Engineers Ontario.
breid@vantagepartners.com