Right from the Start: The Seven Virtues of a Successful Alliance Launch
Nick Palmer, Laura Visioni and Jeff Weiss
October 2009
The importance of alliances is unquestionable. In a cross-industry study by United Nations University and others, executives predicted that alliances will be responsible for, on average, more than 60% of their company’s market capitalization by 2013. From pharmaceuticals to software to petrochemicals, alliances are an increasingly significant strategic tool — one with the potential to contribute all along industry value chains. Moreover, alliances generally enable faster deployment than internal initiatives without the capital commitment and many of the risks associated with acquisitions.
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