Getting to Yes with Customers: Strategic Sales Negotiations

EXCLUSIVE: Getting to Yes with Customers: Strategic Sales Negotiations

Tuesday, May 20th
by invitation only

Sales professionals negotiate constantly — with customers, colleagues, internal stakeholders, and business partners. Yet many approach negotiations as isolated events, often more focused on the concessions they are or aren’t authorized to make than on what longer term success means for them and their customer.

This high-impact training experience transforms negotiation into a joint problem-solving process — equipping sellers with the skills to navigate complex deals, protect margins, and strengthen relationships. Grounded in the principled, interest-based negotiation framework originally developed at Harvard, this course blends realistic simulations and case studies to help professionals elevate their approach and achieve maximum business value.

Key Topics Include:

• Learn to negotiate with customers strategically, not reactively
• Understand how to negotiate assertively without damaging your customer relationships
• Implement strategies to separate customer demands from their underlynig interests
• Identify, explore, and handle customer concerns and objections, constructively
• Understand why and how to analyze the relative strength of competitor offerings and the customer's Best Alternative to a Negotiated Agreement (BATNA)
• Identify and employ multiple sources of negotiation leverage
• Analyze and effectively respond to difficult tactics and “hard bargainers” 

When sales professionals understand customer motivations, manage objections skillfully, and build trusted partnerships, they create stronger agreements, close deals faster, and drive business success.

Training Format & Schedule

Experience our highly regarded negotiation training and discover how you and your team can get to a “yes” with customers.

Live Virtual Training:
Tuesday, May 20th
2:30pm - 5:00pm CEST (8:30am - 11:00am EDT)

This high-impact program ensures participants leave with a clear, actionable strategy for driving negotiations, closing stronger deals, and increasing sales effectiveness.

NOTE:  This session is at capacity - to be notified when our next session has been scheduled, please complete the form below

• Meet Chanda Andrews, our facilitator