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Conference May 23-25, 2023

SAMA Global Summit


In today’s ever-evolving world, change is the only constant — especially for the global strategic account manager community. Anticipating trends, adapting to shifts in the marketplace, and strengthening trusted relationships with our key customers has never been more vital. How well a SAM navigates this fluctuating landscape often means the difference between staying ahead and falling behind.

Join us at SAMA's 2023 Annual Conference, where partners David Chapnick and Ben Siddall will present "Making Customer-Centricity Matter"

This session will review recent benchmarking research and case studies to explore how leading companies have transformed every aspect of their operations — from research and product development, to aftersales customer service and support — in order to put customers at the front and center of everything they do, and thereby gain a durable source of competitive advantage. Topics will include:

•  Research on benefits of customer centricity, including greater revenue growth and enhanced pricing power and profitability

•  Why and how SAMs should lead customer-centricity efforts

• Customer centricity best practices

• Customer-centric innovation

•  How to use customer centricity to build and sustain competitive advantage

SAMA members can learn more and register on the SAMA event page.

If you are not a registered SAMA member, but would like a discount code to participate in this event, or to receive a complimentary copy of one of our presentations, or to ask about anything else, we invite you to contact a leader in Vantage’s sales and strategic account management team for assistance by clicking the button below.


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