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Cracking the Code of Alliance Management

Conventional advice about alliances hasn't reduced their dismal failure rate. Success requires shifting your focus to a complementary set of principles. This entails a significant re-balancing of priorities and effort. 

To improve the success rate of alliances, it is crucial to move beyond conventional advice and embrace a new set of principles. This shift in focus requires a re-evaluation of priorities and a realignment of efforts. By understanding the importance of creating complementary partnerships and fostering mutual growth, companies can increase the likelihood of achieving successful alliances. It is essential to not only seek out partners who bring different strengths to the table but also to invest the necessary time and resources into nurturing these relationships. With a strategic approach and a commitment to collaboration, organizations can overcome the challenges that often lead to the failure of alliances and pave the way for long-term success.

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