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Conference May 23-25, 2022

2022 SAMA Annual Conference

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For almost 60 years SAMA has been the knowledge leader on managing large, complex customers.

SAMA’s Annual Conference promises an exhilarating educational experience, with sessions offering breadth, depth and a sharp focus on real-world challenges that cut across all industries. 

Vantage is pleased to be presenting this session at this year's event:

Creating Competitive Advantage Through Co-Innovation With Customers

Global competitive pressures are increasingly compounded by complex environmental, political, and social challenges.  Innovation has long been the hallmark of exceptionally successful organizations; it has now become a requirement for survival.  During this session, we will explore how leading companies are leveraging strategic customer relationships to create breakthrough innovations. Participants will leave the session with a roadmap and best practices for how they can maximize co-innovation with their own strategic accounts. 

Topics will include:

  • Research on the value of external innovation, including greater revenue growth and enhanced profitability 
  • Why and how SAMs should lead external innovation efforts
  • How SAMs can capitalize on the growing focus companies are placing on co-innovation with suppliers
  • Best practices for converting co-innovation to revenue
  • How to overcome barriers to co-innovation (including customer desires to own jointly developed innovations)

Learn more and register here:

SAMA 2022