The stakes are high when organizing a major enterprise event—think user conference, shareholder meeting, customer briefing, or annual sales kickoff.
Better prepared speakers lead to a better return on your event.
The investment is substantial in terms of pure budget, but also in the hours spent planning and designing the experience, sourcing and securing speakers, and marketing the event to drive registrations. Add the actual time commitment of your event, times the number of participants, multiplied by what their time is worth, and you have a starting point for your ROI metrics.
Are all your presenters ready?
The consequences of even one speaker in your lineup who delivers a lackluster experience can harm the impact your event has on your audience:
- They start multi-tasking, stop retaining information, and fail to take any desired action.
- They drop off the virtual platform without plans to return, this year… or next.
- They lose faith in your brand, which can impact your stock price.
These scenarios are also unfortunate for those who’ve agreed to speak on your behalf. Many of us have experienced this ourselves. We’re asked to speak and agree. We’re looking forward to it. However, as the moment gets closer, what initially felt like a fun, career-positive opportunity quickly begins to feel like career-limiting exposure. We feel pressed for time. Unprepared. Anxious. We worry that we’re exposing ourselves unnecessarily—and wish that we’d simply said no.
How can you control the equation?
Empower your speakers with the tools and training to give an engaging and effective presentation. There are lots of tips and tricks out there to help them prepare, if your presenters are motivated and have the time and discipline to study up, solicit feedback from colleagues, and practice thoroughly. Just knowing you’re supposed to do something—or not do something—is one thing. Taking the action required to be an amazing presenter is quite another.
In Vantage Partners' Communication Workshops, we meet your speakers where they are and provide them with exactly the right tools, tips, and confidence to ensure that they are fit for purpose. This curated experience enables your speakers to develop high-impact communication skills:
- Deliver the right message every time
- Focus on audience needs without overselling
- Embody positive image and brand
- Maximize audience impact and ROI
- Overcome presentation anxiety
- Move their audiences to action
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“Thank you for the direct speaker coaching sessions for our speakers. They were all over the moon…. The private speaking sessions were invaluable, especially for senior-level speakers.” – Content Lead, Strategic Events at Zoom |
Customized training leads to memorable presentations.
Our process begins with key stakeholder interviews, gaining clarity on how you want your company and your people to be perceived. Our compassionately direct, expert high-stakes presentation coaches can work directly with presenters to drive the behavior shifts required to ensure alignment to that vision. This can be challenging for internal coaches to do objectively, when the speakers are their colleagues, clients, and CXOs.
If you think high-stakes event prep support puts an extra burden on your speakers, our experience shows quite the opposite. Without exception, speakers are deeply grateful to have received the support. Not only does the coaching enable them to maximize their delivery on behalf of your company and brand, but it also enables them to personally look their best. What’s more, the skills they gained continue to pay dividends anytime they present in the future, a particular win-win for speakers who are employees of your company.
Get your speaker lineup ready for your next user conference, customer briefing, or sales kickoff.
Whether your event is virtual, in person, or a hybrid of both, empowering your speakers to deliver their material in a way that both captures the audience and effectively presents their content is pivotal to success.
We are ready to help support your people with the speaker training they need to WOW at your next high stakes event. Let’s COMMUNICATE!
