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Over the past few years, customer-centricity has become a hot topic, and with good reason. Unfortunately, there is a great deal of confusion about what customer-centricity is and how to put its principles into practice. To begin cutting through the hype, we put forward a model that defines four distinct levels of customer centricity and describe five practices that comprise world-class customer centricity.
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Authors:
![Jonathan Hughes headshot](https://www.vantagepartners.com/hubfs/Insights/author_headshots/jonathan_hughes--headshot.jpg)
Jonathan Hughes
![Isaac Block headshot](https://www.vantagepartners.com/hubfs/Insights/author_headshots/Isaac%20Block.jpg)
Isaac Block
![Saptak Ray headshot](https://www.vantagepartners.com/hubfs/Insights/author_headshots/Saptak%20Ray.jpg)
Saptak Ray
Categories:
Sales, Account Management & Customer-Centricity