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Leading to 'Do Better' : The Soft Skills of Value Creation

“In the future of competition, companies (and their employees) that cannot compete on value delivered will be crushed,” warns Partner Danny Ertel in this article. “Therefore, ‘value creation’ provides a useful North Star to guide individual choices and align expectations about behavior—and a rich platform upon which to build strategy.” 

Leaders should demonstrate value creation, Danny emphasizes. “It is not enough to preach it, without some visible, effective practice.”

But how do we develop leaders to be better at creating value? To really change leadership behavior, in a sustainable way, this Learning and Development journey starts with challenging some common assumptions and seeking to influence mindset.

This the second in a series of five Medium articles by Danny, part of our “Soft Skills, Adaptive Leaders” series.

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