Research on partnership performance indicates that business planning with partners is challenging, and essential to success. Experienced alliance managers report that 21 – 32% of the expected value of any partnership is likely to be lost through ineffective execution, and that effective joint planning can significantly improve performance.
This article from the June 2022 edition of Strategic Alliance Monthly, a newsletter from The Association of Strategic Alliance Professionals shares insights from Vantage Partners’ Jessica Wadd as well as partnership professionals about the barriers to effective planning, and strategies to pre-empt and deal with the predictable surprises.
by John Larson and Troy Windt
by Sara Keen and Britt Aylor