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Why and How to Co-Innovate with Customers: Vantage Video

Why do leading companies leverage their relationships with strategic customers to create breakthrough innovations? How do sales organizations and their strategic account managers lead the charge?

In this short video, Vantage Partners Ben Siddall and Jonathan Hughes offer a sneak preview of “Creating Competitive Advantage Through Co-Innovation With Customers,” the session they are co-leading at the May 23-25, 2022 SAMA Annual Conference in New Orleans.


Ben and Jon’s hands-on workshop will share the latest Vantage research on how co-innovation accelerates revenue growth and enhances profitability, delving into why strategic account managers should play a leading role in co-innovation efforts. Participants will leave the session with a roadmap and best practices for how they can maximize co-innovation with their own strategic accounts. 

Vantage also is a sponsor and exhibitor at the 2022 SAMA Annual Conference. Visit our Events Page to find out more about the conference and our session.